Becca Gardner

00:00The WineView app is a new sponsor to Nashville Restaurant Radio and we couldn't be more excited. This is a sommelier in the pocket of every server in your restaurant. Hiring a sommelier is expensive and not every restaurant has the capability of doing it. Until now. The WineView app is a somme in the pocket of every single server. Let's talk about how it works. First, download the free app. Sign up your restaurant and the app will pair all of your menu items with wine from your list. Servers, bartenders, and managers will have access to menu pairings at their fingertips. WineView is also accessible to your guests to help them make more decisions on their own. You know, 80% of guests say they would order more wine if it was recommended or paired with menu items. WineView is the only app guaranteed to increase wine sales in only two months. Contact Nicole Masulo to learn more about this guarantee at 615-969-5337. Think differently about your wine program, empower your servers, streamline the training process, delight guests, and sell more wine with the WineView app. Welcome to Nashville Restaurant Radio, the tastiest hour of talk in Music City. Now here's your host, Brandon Styll. Hello Music City and welcome to Nashville Restaurant Radio. Powered by Gordon Food Service, my name is Brandon Styll and I am your host.

01:38I will be joined with Caroline Galzin here very shortly as we talk with Becca Gardner. Becca Gardner is the CEO and founder of Naked Lady Spirits. I guess they're a spirit. It's NKD LDY and it is a product that is, she takes actual bourbon, actual tequila, and actual gin, and she extracts the alcohol to create a product that is really good for what it is for not having alcohol in. I'm really excited about it. We are featuring it at Maribou. You can welcome to come join us at the Magnolia Lounge. It's dry January. We've got some pretty cool cocktails. The Mule is amazing. I'm so excited about what we're doing there. Man, are you guys sticking to these New Year's resolutions? I've had, you know, there's so many conversations about New Year's resolutions and are you keeping them? Should you make New Year's resolutions? Because damn, you should just live that. It's almost like Valentine's Day, you know? Like if you need a day to like tell somebody you love that you love them, then I mean right now if you're listening to this and you're waiting for Valentine's Day, stop. Just go today and take your wife, your girlfriend, your boyfriend, whatever it is. Take them out to eat. Do something special. Buy them flowers. Don't wait for Valentine's Day and I kind of feel like in December we're still wrapped up in the holidays. It's like, well, I'll wait till New Year to do it and it's like just do it now. Just get out there and do it. I was one who waited. I've had a bad knee and I've kind of waited and I've started hitting up the gym and it's busy. I'm eating better. My resolution is to kind of get back to my 34-year-old body and be healthier in the New Year and I'm doing that. I'm doing it. So hopefully you have resolutions like dry January. That's one that is big. We're going to be talking about it here today with Becca Gardner and I want to tell you guys there's a really cool pop-up that is happening on January the 14th. It is from the Killjoy Club and you guys should find it. It's called Killjoy underscore

03:39club on Instagram and they are hosting. It's at the loading dock and it's ticketed only so you've got to go buy tickets. I think they're pretty inexpensive but you're going to get custom cocktails that are non-alcoholic. It is a non-alcoholic pop-up where you guys can go and drink non-alcoholic beers and non-alcoholic drinks and everybody's to hang out in a party type bar atmosphere. However, there's no hangovers and everybody's just going to have fun and you make genuine decisions. It's really fun. So we talk a little bit more about that in this show which I'm excited about and I hope that you are able to keep your resolutions on track. We are bidding goodbye to Arnold's. If you guys heard us talk about it on our past episode, the roundup last week, Arnold's is no more which is very very sad. I've enjoyed watching everybody out there go visit them. There is an article written by Chris Chamberlain in the scene which is really really good and it's a it's kind of a real the inside scoop with Rose and Khalil and what they're doing and why they did it and I'm so excited for them to be able to take a break. Kind of what I said in the roundup, I was like dude they've got to be tired. This is they look at this more as a culmination of all of their work from what they've been able to accomplish and I don't think Arnold's has gone forever. Maybe in that location but I think we're going to see them again at some point. I don't have any knowledge of that. I just have this feeling that they're going to be back. They've said they've said as much but I don't think they can stay away that long. At least Khalil can't. So congratulations to them and what an amazing run they had. I did not go by this past week. I figured they're just going to be slammed and I wanted to say goodbye but this this is the way that I'm I'm going to do it. So we love you guys. Arnold's meet and three. One of the Nashville institutions that is one of the greatest restaurants we've ever seen.

05:32Khalil and Rose are the definition of what hospitality is in the city and I'm so proud of you guys. Just love you guys and wish you nothing but the best of luck and success in the future. I want to tell you guys Brandon's Book Club is happening right now. Will Godera and Unreasonable Hospitality is our book. We're going to be meeting on February the 8th. Go on Facebook and find the Brandon's Book Club group and join us. You don't have to really join. It's very loose but if you want to join the live podcast on the 8th that's where you need to go and you can be on the show with us talking about Unreasonable Hospitality. What that book has meant to you and if you haven't read it or you're curious about reading it, it is amazing. If you cannot afford a book please DM me at Brandon underscore NRR on Instagram and I will be happy with Robin's Insurance as a sponsor of our Brandon's Book Club. We will get you a book. We'll make it happen for you. We want you to be part of this. The Book Club is something that I read books with my leadership team all the time and this was just a way to open up those conversations. Maybe I can gain some new perspectives on things and I would love to hear from you. So I've got several people excited about this. We're joining up. We're going to be doing this on February the 8th and next week we're talking with Lyle Richardson. He is the COO of A. Marshall Hospitality and operationally this dude is amazing. We had such a good conversation. A little back and forth here and there. Obviously I sit down and talk to a operational guy and it's just my favorite thing. So this is what we do.

07:12Carolina, we're back for that one and lots of fun episodes coming up. So we're just really excited for 2023. Really excited that you are joining us here today. So without further ado, let's jump in with Becca Gardner. All right, we are excited today to welcome in Becca Gardner. She is the CEO and founder of Naked Lady. How are we doing Becca? Happy New Year. Happy New Year. Doing great. You know, excited to be here with you today. Well, we're excited to have you. This is really fun because I've learned about your company and we actually have, we've started incorporating your non-alcoholic spirits at our restaurant, Mayor Bowl. We have a really cool cocktail menu based around it and it is January. So it's dry January and I don't know. I just, I'm so intrigued with what you guys do. Can you tell me just, we'll just start off. Tell me about what you're doing. Yeah, so we make non-alcoholic distilled spirits and you know, they are meant to be used interchangeably with the quote unquote real thing. So we have a non-alcoholic whiskey, gin and tequila alternative that you can use to make your favorite cocktails. Just sends the alcohol. I'm holding them up to the screen right now. I actually have bottles of them here in the studio. So if you're a guest on the show and you want to come in and try these, I've got, we can make you a cocktail right here in studio.

08:57Perfect. So they're alternatives but I think they're so fascinating because it's not, I've tried a lot of different non-alcoholic cocktails and some of them are terrible. That's true. I mean I'm serious like there's, as somebody in this. Like the actual products or the cocktails themselves or both? Okay, so this is a really good way to jump in because I think that people try whiskey alternatives and they go, this doesn't taste like whiskey and it's like, well it's not, like there's no alcohol in it. Like the alcohol in whiskey is what makes it burn. It's hot. But a lot of the flavor comes from the oak and kind of what mash bill you're using but you're actually buying whiskey from Bardstown Distillery, right? Yeah, so you have products from our first run and so for our first run we did source whiskey from the Bardstown Bourbon Company. Okay. And you know it's interesting, the whiskey was the tricky one. We we realized that it was really really difficult to recreate some of the flavors that somebody would expect in a bourbon or whiskey, a rye, without actually going to the source just because some of those flavors are really created through the fermentation process. So yeah, we start with a rye and we use this process called vacuum distillation. So essentially we are distilling using pressure not heat so that we don't do anything to compromise the integrity of the flavors as the ethanol is extracted. So yeah, so we extract the ethanol and we're left with this kind of base, this watery base that preserves a lot of the flavors from the tannins and the oaks and then we build it back up a bit from there using other natural flavors. So it's really interesting because I love like when you taste it, it doesn't have like it doesn't taste like whiskey on the front end. It doesn't hit your palate and you go oh wow that that's that's it doesn't do that and that's okay but once you taste it kind of the finish is like well there it is.

11:02There's you get all that stuff on the finish which works really well in a cocktail and I think that's something that when people taste this stuff they go well this doesn't but you have to kind of imagine now the tequila on the other hand when I first opened the bottle of the tequila and I smelled it I had like flashbacks and this wave this wave of shame that came over me and I was like holy shit what did they do this tequila is legit like what what's going on there with the tequila? So you know similar process I think what's interesting so with the gen and the tequila it is just a little bit less complicated to preserve some of the flavors that you would expect and it's so funny because I think it was two nights ago I was at a birthday party and I brought a bottle of the non-alcohol tequila and people described it as trippy you know because they would take a shot they and I was like a this isn't meant to be you know enjoyed via shots but that always seems to be the place that we go if it's like an after-hours party and you know people say it's trippy because it's like you take a shot the burn isn't there but everything else is and so it's a little bit surprising to not actually feel the effect you would expect with alcohol and you know as you mentioned these you know these products are really intended to be enjoyed in cocktails but you know what about the bad decisions do they come with it too?

12:35you know that's that's probably a person-to-person question I mean it probably person-to-person it's so funny I mean one thing for me as a non-drinker is you know I still wanted to be able to go to the party you know I'm a pretty social person I love going to concerts I love going out at night and so earlier days I was thinking like a great tagline for the company would be make better bad decisions um it didn't it didn't stick but the philosophy is still there make better bad decisions maybe make indefensible bad decisions because you don't have the excuse anymore of intentional bad decisions make intentionally bad decisions there you go bad decisions you can own tomorrow no I asked that question tongue-in-cheek but I actually have this experiment we did a happier hour uh in cooperation with a woman named Kate Madri who has a podcast called Clear Headed we did it at Maribol and we had all these we had 25 30 people show up at the restaurant and everybody's having non-alcoholic spirits and I was just like in like 30 minutes is everybody going to start talking louder and are people going to start getting like just I was a placebo effect like is this something that could potentially happen I just as a social experiment I'm curious if you just replaced this tequila what people think they were drinking real tequila would they start acting different well you know um my my my favorite example of this is we um we hosted welcome drinks at the Omni Hotel for Derby for Derby this past year and the Omni Hotel is um amazing it's beautiful the bowling alley in the basement yeah the speakeasy wild and in the Omni Hotel this is the Omni in Louisville in Louisville yeah I've never been there it's really cool that sounds awesome it's really cool but um there was so much traffic that we didn't have the opportunity

14:39to explain to a lot of people that it was not out you know people were coming up to you know the bar cart getting drinks and you know it's just so funny because I think it's one of those instances where people would have expected it to be alcohol and so you could definitely see people getting a bit more turned up I'll say um and then to see kind of the shock if on their second or third cocktail they realized it was non-alcohol um you know it was there was a little bit of like disappointment I think just realizing how much of it was like self-induced but I've certainly seen a couple instances you know where people definitely you know leaned into what it gave them permission to feel and be like oh it's interesting because alcohol does that people drink because they want to lose their inhibitions because they want and it's psychological like it's a whole psychological thing so okay this is intentional I wanted to talk about what you do so that people who are listening understood okay cool you have a really amazing products that you do but let's go back to we can I don't know how far back you want to go you were a consultant for Deloitte and you are how how long sober are you like four four and a half years like that four and a half years the preface here is one of the things I want to do on the show is I want to not erase the stigma I'd like to I don't know think that's possible but I want people who listen to hear successful people who are enjoying their life every single day who don't drink and there's a point in your life where you decided to stop drinking there's a lot of people out there going into a new year who are kind of like hey we're doing dry January I'm going to try this thing out but like there's a there's a kernel in there where people go I've been drinking too much is this a problem what was your journey like well in retrospect I think that I was probably

16:44a high functioning alcoholic for many years and you know I I was that stereotypical you know kid that went to college having been raised a little bit more sheltered and certainly certainly had fun once I got there you know and I think it's amazing to talk to kids I kids I shouldn't say but you know folks that are in college today and around that age range because it just doesn't seem like the objective is to like quote unquote black out in the same way that it was when you know I was younger but I think for me I you know I found a lot of relief in alcohol I was homeschooled growing up I felt kind of socially awkward and I was like wow this shit's amazing you know it really yeah really truly um it was like instantaneously I felt like I fit in and you know after after college I went to work in consulting where I did work for 10 years and it was just one of those one of those fields that there was a lot of drinking all the time you know I was really living in hotels on airplanes taking clients out to dinner so you know almost every week night we were drinking out we were going out with our colleagues our clients etc and you know when I look back now as a non-drinker it's pretty impressive how much alcohol I was consuming and not really thinking that maybe that was an issue um but it wasn't until about five years ago when I and I won't get into the details of what happened but I had like three really really difficult things happen in my life in sequence and I ended up just going to alcohol um you know to to not feel those feelings so I kind of shifted from being more of a social drinker to somebody who was just kind of holed up in my apartment frankly ordering like wine delivery I mean I can't blame tech for it but you know it was really easy to get booze to my apartment drizzly's fault yeah without the you know the shame of like walking to the same liquor store all the time and you know and you were in New York during this time I was in New York yeah and I just

18:50I realized I was drinking at home alone and I had this one weekend when you know I had strep throat and I still was drinking even though I was in antibiotics because I realized I had that dependency at that point and I ended up feeling so sick and it was actually you know I say that grace got me sober and it was somebody kind of extending a hand but it was a friend or it was the sibling of one of my best friends he actually was sober and I think he'd kind of seen what had been happening with me and you know he was like you know there are options there you know there are other ways and I was like oh you know what are you talking about I'm great and but I actually ended up getting sober in the program so I went to a meeting with him and it was the first moment where I was like oh my god there are other people like me you know I I'm not the only person in the world who is struggling with this and by the way everybody at that meeting was like successful and beautiful so I think there was like this shallow part of me that was like I want to be I want to I want to be upon what they're on you know or I want to have what they have what was your what was your preconceived kind of thought about what does it mean to go to a meeting like when you were at that point you're like I don't want to go to me if I go to a meeting what was your before you walked in what did you think about that I honestly like I thought it was going to be full of a lot of I'm going to be really honest I don't think be honest I think I thought it was going to be a full of a lot of weirdos and losers and I think as someone who had spent so much of their life trying to fit in to find her place this idea of like opting into something that was going to further other me was utterly terrifying I thought it was going to be people that weren't living their full lives that maybe had been shunned for their family by their families for making this decision criminals yeah exactly and like I met some of the coolest people I've met in my

20:53entire life in those rooms you know I couldn't be I couldn't have been farther off and so I think for me once once I went to a meeting and realized that I didn't have to be alone in this it was a pretty it didn't take months it didn't take weeks I was like okay and nobody judged you you walked in and like open arms and it's like oh wait a minute I'm not a like I'm not doing bad like these people are welcoming me no matter what I did or who I am yeah and 100% and you know it just um and I remember sharing like you know my name and that I you know was one day sober and everyone just like applauding and hugging me and I was like oh my gosh this is I thought this was going to be something I was so embarrassed about but um you know I really felt community there and I think you know I'm so grateful to the program because I did find such strong community there in you know the New York groups that I was a part of and I think for me and I'll say I'm not actively you know consistently going to meetings right now and I will drop in them occasionally but I think for me you know the antidote was community and I think that one of the really beautiful things that I have been able to experience over the past four and a half years is the bleeding of that community beyond the bounds of of just these rooms you know I think that with the sober curious movement with kind of a lot of the destigmatization of not drinking it is not it is now no longer something that it only feels safe to talk about in the basements of churches you know I I have an employee who's also a non-drinker you're a non-drinker you know it's just it's amazing how often it comes up um and I just I think you know when we were talking a bit about this podcast I was saying I'm I'm so incredibly grateful to be you know sober now to be getting sober now I think it would have been a little bit more difficult and scary you know 10 or 15 years ago

22:55oh man I tell you and and you said sober curious there's a book by Ruby Warrington is that what you're referencing okay Ruby Warrington wrote a book called sober curious and it's amazing it's one of the it what you just described your experience was one where you went to a meeting and you needed to make a full sale change and you found community of support and it it helped give you the confidence to do it and and there's a there's a there's a method there's steps that you can take that I think are the most amazing things in the world that is not everybody's sober experience no there's so many like my sister is you know she quit drinking on her 40th birthday just as a hey I don't I don't like hangovers and I don't like feeling this I need to drink when I go out and I'm not and so she just stopped drinking I'm really because she's wanted to and then I had a year at that point I was almost at a year that's right and we would go hiking all the time and she was like you seem like you're doing really great without alcohol it's not a problem like it's it's pretty damn fantastic I didn't think that you could do that so there's a whole sober curious but you don't have to go to meetings and raise your hand and label yourself and all these things that's the path I took because that's what I needed to do and there's a different path for every person but if you're out there and you're kind of like well I don't know if I'm to this point or that point but I really kind of want to stop drinking the book by Ruby Warrington called sober curious is a great outlining of what her experience was of just hey I just don't want to drink anymore totally and I think that you know again everyone is different because I I too have you know friends that I know that have have stopped drinking and I don't think they you know I don't think they are alcoholics it's more just that this was something that wasn't necessarily you know benefiting them any longer but I do think you know the folks that I know

24:55that are alcoholics identify it as or they have alcoholic tendencies I do think kind of the tenants of the program have been you know what have been most helpful for people whether it's the program or not and I think you know that's community that's doing work on yourself you know it's it's it's hard to just make that decision unless you aren't you know continuing to engage with other people to remind you that you aren't alone and continuing to take a deeper and closer look at yourself and so I think for me it's like it's been fun because I've explored a lot of different you know kind of methods of doing that I think you know with like Ruby's book you know there's just a ton of stuff out there and my favorite Instagram pages I follow are like the you know sober sarcastic this our sarcastic sobriety and all of the different there's just so much funny content and such great positive content out there I think the idea of recognizing resentments and letting them go and just just the ability to the serenity prayer I've mentioned a million times just like the serenity to accept the things you cannot change like I was so consumed with shit that I couldn't control and it was gonna drive me crazy and it's like oh I can't control that okay I'll move on with the things I can I 100% I it's so funny I I was a little bit you know I've always wanted to be like you know the star suit in the class and of course I was like doing that with AA initially but um I think I also was just like so into I was so like into you know the way that it challenged you I was trying to get all my friends who weren't even alcoholics to do the steps I was like I promise you this is gonna improve your life I like step four if you do step four you will your life will I've told my wife I'm like honey you need to do step four is amazing what is step four step four is uh you have to take a personal inventory so what you have to literally do and I don't know I don't know how much we're supposed to talk about

26:58there's traditions that you're not okay my bad no no you're 100% good I love talking about this stuff but like you have to literally write down every resentment that you've ever had in your entire life right so you got to like and it takes weeks months for some like you have to and you keep like a notebook with you I have a notebook in the car like and I write if I have a resentment you have to like write it down and then you write about like how that affects you and what part of your life affects you and then how it's your fault and then you have to like let it go or you have to you know um make amends you have to end you have to let it go you can't carry and that it's amazing process I use the analogy of it's like trash right so when you're done with a coffee cup from Starbucks what do you do with it you throw it in the trash can do you think about that coffee cup tomorrow the next day whatever the next day that's what resentments are resentments are trash there are these things that you hold on to and you carry them with you like like trash and eventually over years and years and years of time they get really fucking heavy and they it's burdensome to carry around all these resentments and that's why a lot of people drink is because they're carrying around all this anger and stuff in it drinking calms that weight that you're carrying so part of the process is you exercise all of those things you write down all these resentments you have and you let them go and then all of a sudden you're like oh well that's that's not heavy anymore and it feels good because you don't worry and you can't you can't control that stuff but you can let it go and you tell somebody what they are and you let them go and it's just this amazing process where you go wow everybody needs to do this wait a minute and that's her story she's like you want to go tell everybody you know like holy shit you don't have to carry that around with you and you meet people and you're like why are you why are you complaining about this that's so irrelevant and anything that you have control over and it's it's it's not a i'm better than you kind of thing but there's a moment in your first year where you're like oh i know the secret now and you want to share interesting because it's you know it sounds

29:04to me like when you go to therapy you know i've never been to a but i've been to therapy many times and um you know i think that you guys kind of brought up an interesting point about you know there's a lot of people who are choosing not to drink um who aren't necessarily alcoholics and i think that we are so fortunate to live in a time where there is so much emphasis on health and wellness not only your physical well-being but your mental well-being so there's so many people who are making these choices to improve their bodies to improve their minds whether it's a you know kind of dependency issue or not you know i think that it's it's so socially acceptable now to say well you know i'm really into health and wellness i'm really into fitness i you know i'm very spiritual i don't you know i i choose not to put bad things into my body for those reasons literal poison i mean uh the the huberman lab do you ever do you know i'm talking about the huber the huberman lab podcast he does a whole episode about what he's he's a scientist and he talks it's like an hour long it's the most the thing has millions and millions of hits but it's what does alcohol do to your body like the actual science behind when you ingest alcohol what happens inside your body and while moderation a glass of wine here is not terrible but ben's drinking and like drinking to that excess he goes through what it does to your mind what it does to your internal organs like it's a poison the poison is meant to like and it's it's like if you meet mcdonald's every day there's a lot of stuff like that yeah yeah and what's what certain foods do you know how we now know things about how your gut health affects your mental health oh yeah those sorts of things it's a whole thing it is absolutely a whole thing so becca good stuff and i love that caroline is a drinker right so she's not on i mean i would say you're a

31:05drinker that you you're not caroline caroline's a drunk i mean well listen the last week over the holidays i definitely was um you know i might need to work some steps in the new year no i um i i i'm not sober but i am very into my health i am very into wellness um as somebody who's worked in the restaurant industry literally my entire life um my drinking now at 40 is quite different than it was at at 25 or even at 30 and 35 you know i've gotten to the point now where just because of my age and again you know i i'm you know want to be healthy um i i drink on occasions like if i'm going out to dinner we're having friends over it's it's some sort of an occasion but i used to be somebody who oh i'm gonna get home from work i'll have my glass of wine or i'm just you know my night off watching tv i'll i'll have some drinks i i i drink so much less than i did at one time in my life and i do think it's just part of the social culture of working in restaurants you know what do you do when you get off work we go have a drink together you know i'm gonna get you on this one becca because that's an amazing segue that is like the best segue ever into why we're talking to becca today is that because drinking is such an integral part of our social fabric of what we do you know i host i have a restaurant that does events and every single event there's a bar and it's you know a lot of so many so many corporations just do these different events and it's a really an excuse to go drink wine with people i mean they were gonna watch a presentation so that we can tact we can write this off and there's gonna be a thing we're all gonna get together it's all relationship building but it's a way to get together there's a there's a value around drinking free drinks that you can get people to come to your things it's so social and i think one of the reasons becca you got sober and then you're in this corporate world and everything is centered around drinking right let's go into that part of

33:12the story we're going to take a quick break to hear a word from our sponsors when you hear that sound it's probably too late you need a guy i want to be your guy i'm kevin with course and fire and security and i'm a restaurant territory account manager do you know who's doing your inspections at your restaurant please reach out to me at 615-974-2932 and i'll be glad to come out and take a quick look and look at all your fire safety inspection needs if you're building your restaurant we can help with that too as far as kitchen suppression fire extinguishers emergency lights we do it all one stop one shop call kevin at 615-974-2932 let me be your guy nashville hey this is jason ellis with nashville super source we're so proud to be a sponsor for nashville restaurant radio we would love the opportunity to discuss your chemical and dish machine program with you if you have any needs or any questions about your current program opening a new restaurant or just need a double set of eyes on that we'd love the opportunity to help you with that my number is 770-337-1143 we don't do any contracts no minimums weekly service to make sure that all your equipment is functioning properly make sure you have everything that you need again my name is jason ellis 770-337-1143 and then you're in this corporate world and everything is centered around drinking right let's go into that part of the story totally well it's so funny because i think i i don't think i realized how alcohol centric the environment i was in was until i stopped drinking and then feeling how abrasive it was to be a non-drinker and it's like being put at the kids table at thanksgiving oh my gosh i mean or being a kid at the adults table where

35:12you know all the adults are staring at why are you there i mean i think it i i use this example but i i mean i can't tell you how many times i was at a dinner where you know maybe there were like eight nine people seated at the table and i wouldn't drink and everybody would kind of turn to me and be like is everything okay are you pregnant well and i was gonna just chime in really quick and say as a woman and that's maybe a topic for a whole different time but for people to ask if you're pregnant or to give you that look like it is so so fucking rude to speak about to talk about a woman's body you know it's just it's crazy to me 100 and you know and i think and i also started seeing it's so funny one of the bartenders that works with us i i asked him like what was the craziest event that you ever you know bartended at and he was like oh it's always like corporate holiday parties i thought he was going to say it was like a rave or something but you know and the boss is buying i i started realizing how insignificant of a portion the presentation mentioned was at these types of events and so i think i just started feeling really quite alienated from these spaces and it felt like it was difficult to still be a part of the culture where i was if i was a non-drinker but then you know at the same time i felt like my my life outside of work was really opening up you know blossoming in these like incredible ways but i still felt the edge there too you know when i would go out to hear you know my favorite band player or something and you know it wouldn't be my closest friends but the you know folks that were on the periphery would always be the question are you okay you know i was like i wanted to not have to answer that question anymore especially because i was better than ever you know and and i think for me that was really kind of the seed for wanting to do

37:14something about it i will say i didn't you know out of the gate i wasn't like i'm going to start a non-alcoholic spirits company i mean honestly at first i was like i want to consult on you know how to create more inclusive environments because consulting was what i really knew and it wasn't until i guess it was like three summers ago that i was entertaining this job opportunity in london which is where you know seedlip was was founded which was really kind of the first non-alcoholic spirit and you know this was one of my it was a dream job it was a dream opportunity in the uk and but at the same time i was more taken by the availability of non-alcoholic options so it was like every bar and restaurant i went to had a non-alcoholic drink section on their menu and it was just so astonishing to me in a city like london which i'd always associated with heavy drinking how inclusive and comfortable these spaces felt like i felt like i could go anywhere with the people i was with and still have an option and people weren't kind of like asking me why i was ordering it and so i was like okay i think we have a couple problems and i think one is a product problem there just aren't enough of these types of products available in the u.s and i think the other is a psychological problem where it's you know it almost feels in the u.s like it's lesser you know in many ways to order something not out and so i think you know with those two observations i was like i want to do something about this i want to create products that help de-stigmatize the the decision to not to drink by making them authentic making them kind of cool and edgy trying to preserve as much as i can you know about what people might expect with a traditional spirit or cocktail and so i you know i think this this company was born out of

39:16frustration as much as it was inspiration and maybe it's the combination of those two that was really important i think i love i love that i think it's really important i think there's education and stephanie my sister's listening um and she she posted here she goes i think the step should be taught in school i agree stephanie but like the education around it is not only and when you were saying that like the drink menus in every restaurant i immediately in my brain went i mean i've made some really amazing cocktails with your products and they're really good and we have individual names for them the lavender strawberry lemonade or whatever it is that it's not i don't even want to put the name non-alcoholic around it if you just put a zero proof menu and you put it on there when the server like we have to educate the staff that when they somebody at a table just says oh i'll have the lavender lemonade like the lavender electric lemonade or whatever whatever you want to call it and i'm just i made that up out of thin air but the server doesn't go oh you mean the non-alcoholic one like that it's just i actually just had that experience at soho house last week i had a friend in town and she's looking at the cocktail menu and i mean i know this friend really wanted to call a real cocktail um and she i was she was like oh that sounds good i go i'm pretty sure that one doesn't have alcohol and she's like oh i didn't and this is a friend who was a bartender for many years she didn't even realize the way that the menu was written yeah i think you can have like a zero proof section that maybe says this stuff but like when you order it at a table you want to feel included like hey i'm just ordering like can i have this off the zero proof menu i'd like to try it like just order a drink like you're with everybody else i don't have to go you like that's a am i crazy here no no i get what you're saying but educating staff and i don't want to get off topic but i wanted to kind of interject a little while ago while we were kind of talking about it for caroline and for everybody else out

41:19their etiquette around people you said you were in london and it was really inclusive and you felt comfortable um what are some things that non-drinkers might not realize they're doing i mean because when i was drinking and i was running restaurants i would do line up and i would have a new wine that i was and i would say i would pour all these little tastes of the wine and i would hand them out to the servers and i'd have somebody go no thanks i don't drink or i'm in recovery and i would go well you need to at least smell it like you need to know what this thing and i would do that and i would like i know you don't drink but you can at least smell it and you can swirl it and you can look at it and you can know what it is i'm like how incredibly insensitive that is to somebody who's in recovery like i don't need to smell your bourbon like that could totally make me relapse like that's not okay so what are some things like have you found anything is there around this like what are some things that people out there who don't drink might want to know like like etiquette wise it depends on how well you know them you know i think um i think because folks like you and i are i think very comfortable yeah talking about non-drinking i think it's part of what we do it's very related to what we do but a lot of folks are not um a lot of folks might be very new in their decision not to drink where those those hard things that happen that helped them maybe reach their rock bottom might have been a couple weeks or months ago which you know probably raw you know they're raw and so i think you know unless it's somebody you're close to i would say like don't ask let them let them bring it up and and i think you know when it comes to i mean because it's such a personal decision it's such a personal decision to not drink it can be made for a hundred different reasons whether it's as you're getting older it doesn't feel as good as your body you have a medical condition you're pregnant you're an

43:23alcoholic like i mean i can't tell you it feels like every couple weeks i learn of a new reason uh somebody's pre or postmenopausal like you know it is it is not one group of people that are non-drinkers and i think that yet the common denominator is it's often a deeply personal you know what's alcoholics anonymous for a reason there's a lot of other shame around it for a lot of people that they haven't worked through that yet totally so it's like you know and i think for example with the pregnancy thing it's like okay maybe you're like nine weeks pregnant why are you going to tell joshua besides you or maybe there's somebody who is not pregnant but they've struggled with fertility and it's just a very rude question i that's such a good example i feel like something that i actually have experienced quite a lot is a lot of times if i'm going to to like a networking event or you know maybe a some sort of like a social function but it's after work and i'm tired and i'm not drinking that day or whatever if i'm not drinking there will always be someone who's like you're not drinking um and and then i'll get that look of are you pregnant and then i have to be like oh god no also i don't want to and i just i don't know i feel this like weird social obligation to like talk about my like personal choices around childbearing and like you know i'm like i don't want to get into that i'm just i'm not drinking it worked out really hard this morning and i want to go to bed early and like just i'm tired leave me alone or like i drove here i don't want to take an uber home you know whatever no 100 and i and i think you know i guess the the response is that it's like none of your business you know i think that that is the yeah mind your own business everybody mind your you know mind your own business i think if somebody wants to talk about it or you know i think generally like you either know them well enough or they will make that opening you know i i assume brandon you're probably someone you know who makes yourself available to to talk about you know these types of decisions and of course i try

45:29and i try to do the same and i think you know on the on the hospitality industry side of things i i can give an example and one is like almost every restaurant i would say in nashville is willing to make you a quote-unquote mocktail but i would say at still the majority of these places it requires you asking and you know the response is usually like what flavors do you like or i can whip you something up and and i think that while that is great i think that's a step in the right direction i think for most people they want the decision to not drink to be innocuous and i think the way you do that is by listing it on the menu in a way that doesn't bring attention so that it's not a lesser decision because you know it's kind of awkward when you go around the table and somebody wants a manhattan somebody wants a negroni somebody's going to have a glass of sauvignon blanc and you ask if they have something that is non-alcoholic and you have to engage in a two-minute conversation to figure out what kind of cocktail they're going to make for you that's a really good point it's a really good point and that's not offering nice hospitality if you you really think about it you know from from the perspective of the restaurant that's you know making your guests feel uncomfortable and i think right now in the world that we live in now i think we talked earlier about just kind of the pandemic and what it was like for a lot of people and i said i the benefit we're talking about the benefits of not drinking and i said i feel like i won the jackpot because i stopped drinking on october the 28th of 2019 so i was like four months five months ahead of the i was five months in when the pandemic started so i went the entire pandemic with no alcohol so many people were stuck at home with a bottle of jack daniels and they were like three fingers let's go let's just watch movies let's binge uh tiger king and let's get wasted and that was a that was a thing and i get that but going through the whole pandemic i think a lot of people now have went hey my go-to for the last three years was drinking and they're

47:34tired of it and i think there's a big movement right now of healthiness and let's be healthy and i don't i don't one of the things in the sober curious book she talks about is like when you drink it alters your your brain and everything in your body it alters you to act differently and she goes so many people go on dates and they start a date off let's go have drinks and she's like it's the worst thing if you are actively looking for like a long term partner because you're not being yourself if you're if you're looking for a long-term partner you want to go into a date being authentically issues before you go to a job interview you wouldn't say i'm gonna go have a couple of drinks so i can go to this job interview i mean some people might but i mean somebody like that's it's a similar thing i've seen one or two well sure there's there's outliers everywhere but it's it's a similar kind of a thing and i don't know i just it totally yeah i totally i totally feel you there and i think you're right it's like i think during the pandemic i think a lot of people did overindulge because what else were folks supposed to do you know and i'm not judging anybody i mean no no i mean i think it was such a natural place for a lot of folks to go a comfortable place that they just didn't you know get to experience in the context of being quarantined you know it's like what does drinking mean when you suddenly can't leave your house and i think you know because of that i mean the silver lining like you're saying is that i think a lot more interest in health and wellness the sober curious movement i think a lot of that came from a lot of the excess that happened during the pandemic but you know i i do think we're at this interesting inflection point where folks are wanting to be healthier um i think some folks are realizing that they need to like you know look a little closely more closely at their relationship with alcohol whether or not they identify as an alcoholic or not and but now things have opened back up and people are wanting to be out and about and so i think that you know the question is like what is the hospitality

49:36industry going to do about that because they have a very different group of consumers than they did three years ago when things you know shut down or two years ago when things shut down and and i think that you know a lot of the responsibility and opportunity now is on the side of the hospitality industry because it's actually customers that you know are asking for these new types of options because of the things that have happened since they you know we're last at these spots so we're live on youtube right now and my sister is watching my sister uh like you said a couple years over she's doing a pop-up january the 14th i'm gonna say this wrong she's gonna kill me uh january the 14th and she it's called killjoy which is her sober pop-up it's gonna be at the loading dock and um you can get tickets now you it's called look at killjoy club on instagram you can find them they're fantastic um she i asked her i said any thoughts on this stuff and she said i love to tell people why not to drink but i don't think people should ask ever uh she said just like you should never come in someone's body and she said when she goes to a restaurant orders drinks this is what she does she has sometimes i'll order club soda and cranberry and then whisper can you make it look like a glass of rose and kind of wink and they nod and quietly get it for me but like that's a these are like hacks that people who don't drink have to learn on how to be normal like how to yeah fit in in a crowd and i don't think any of her friends are you know at that table are going to be like what's wrong with you but there's still just this weird stigma so i love that you've created these spirit brands and that can be that you want okay i just i just i think that these are fantastic and um when you created them the idea of having a actually putting a spirit into the drink how does that

51:40change the dynamic does that make sense mike mike do you know what i'm getting at what dynamic just versus the mocktail if i did a club soda with a lime that works why do i have to put a tequila alternative in there does that what does it do because i think that it um for me it's kind of like if i have so my favorite drink up until i stopped drinking was a negroni and you know i think the idea that suddenly because i stopped drinking i want to order a tropical whatever okay heard i go i see where you're going it's like i don't think that um you know it's just i think people should have the option of removing the one ingredient that is not working for them in that circumstance for whatever reason and and i think the other thing that we haven't really talked as much about but i think is is true is like all the the moderate drinkers like we actually have realized that we have just as many customers that aren't that that do drink alcohol that just on some occasions don't want to drink as much so you know my my fiance when we go out to the bars here he loves having like one or two cocktails and then he'll switch to a naked lady version of it if he's having a third because he does not need to have three cocktails in a row for multiple reasons yeah and and so i think there's a lot of instances where there are people that drink alcohol that just don't want to have necessarily as many or they aren't drinking that evening and but they still want to have the same kind of cocktail experience that they prefer and as i'm saying that i'm in my brain going well i love non-alcoholic beer yeah like i there's a untitled art makes a west coast ipa which is like the best non-alcoholic beer i've ever had and i

53:42drink that because i i still enjoy the flavor of a beer like i still enjoy the flavor of tequila in a margarita i can make a sugary margarita but when you add this to it it has more of the authenticity of what that drink used to taste like it does taste like yeah my husband drinks a non-alcoholic beer almost every single night because he has been a chef his whole career and just has that habit of when i come home from work i want a beer i love the flavor of beer but he doesn't want to drink every night so we always have non-alcoholic beer in the fridge what what does he drink does he have a favorite he likes yes it's the budweiser zero proof whatever it's called budweiser zero i i i like beer but i'm more of like a belgian beer drinker so i don't see myself drinking a budweiser non-alcoholic you know what they make now they make guinness non-alcoholic there's a oh interesting there's a there's a guinness draught can a 16 ounce guinness tall boy that has the cartridge in it and you crack it and it makes the little sound you pour it in a glass has the little cascading waterfall looking thing inside big thick head and it tastes just like guinness no alcohol nice it's very special it's good to know okay so i have a question and i hope this is okay to ask this is you know kind of do it me saying i i don't know what questions are okay to ask or not sometimes i don't want to be rude um but i guess i do have a little bit of a curiosity about have you gotten any negative feedback from anyone in a or in the sober community who says that these types of products can be triggering or you know can kind of be gateways for for people that's a legit question it's a legit question and yeah that's not you know there are more and more non-al company is not all of them are founded by non-drinking founders and i think as a non-drinker i feel a lot of responsibility around that and so you know it's something that we talk about on you know our website but it's also something that i honestly generally bring up on podcasts where i say that you know if you're a non-drinker

55:47it is a personal decision and i recommend that people either consult their doctors if they're on the fence um i think for some people it can be triggering um and you know i actually have non-drinkers on my board who have never tasted our product even though they've invested in the company because they think that it is important to have these types of options even if they think it is a little bit too close to the real thing you know to make them comfortable and i mean i you know i have friends that won't touch our product um it really is a a personal decision and what i say is like if you're on the fence and if you're nervous it's just not worth it you know i think um sobriety is too important and too precious but um i think it really just depends on on the individual so we're going to take one more break to hear a word from our sponsors we are supported by robbins insurance an independent insurance agency known for providing customized insurance policies sound guidance and attentive service robbins is also known for delivering exceptional coverage to nashville's restaurants and bars whether it's a fryer fire that sets off the sprinkler system and leaves your restaurant sopping wet on a busy saturday night or it's a once in a decade tornado that cuts off your electricity and subsequently spoils all the food in your walk-in robbins has seen it all and they know how to create policies that will get your business back on its feet as quickly as possible in the event a disaster strikes look when it comes to ensuring your restaurant bar brewery bakery grocery store hotel or whatever you need someone who knows the industry who understands your business and who will create a policy that protects your space your staff and your concept that's robbins visit robbins website robbins ins.com that's robins ins.com to request your insurance consultation once again that's robbins ins.com while we're talking about insurance we can't not talk about health insurance and how

57:52important it is to offer this for your employees guys healthy employees are better employees you have improved employee retention happier team members means longer tenures and less training time and costs when employees take care of their health they're less likely to take sick days this means a reduction in lost productivity and revenue for your business a healthy workplace with opportunities for growth is a happy workplace encouraging your team's well-being will result in higher morale and better work performance guys these are all things that you can get through providing health insurance for your staff also if you don't have health insurance you can sign up as an individual for health insurance through southern health insurance because these guys are doing amazing things dan marr wants to talk to you his number is 832-816-8602 and in 2023 if you're not offering health insurance for your staff it is an absolute necessity you need to do this for your team it's super important please give them a call today i think it's a great question and i i struggle with this and i did not have a non-alcoholic beer for the first two years i was not in a place where i wanted to dip my toe in that water because it was still way too raw i remember the first time that i had a non-alcoholic beer i was in ashville and we were at the grove park end with a bunch of guys we were on like a food trip we're just eating much of food and we're in the lobby of the grove park end and everybody was ordering beers and i had gone two days of eating and watching everybody else drink while i had soda water while i just drank you know pellegrinos which i love don't get me wrong but we're in the grove park end and i went you know fuck it like do you have a nana and she's like we have a non-alcoholic heineken and i got a non-alcoholic heineken and i was like sweating when i took the first sip and then i was like oh this is delicious like i forgot what a heineken tastes like and it absolutely ended

59:55every bit of anxiety that i had around everybody else drinking and all of a sudden it shifted and i realized that i had done the work and i understood why i didn't drink and i knew that it's deadly for me to drink and i went but this was really nice it was really nice and it was it was like a warm blanket no that's cool that was like all of a sudden i went oh this isn't i this doesn't make me want to drink right now but it took me two years it took me two years to build that confidence around it and then i was like oh this is really cool then i went home and bought a bunch of a bunch of non-alcoholic beers and i started at tens and then went to liquor store and there's an entire section athletic brewing does so many there's so many non-alcoholic if you're like i don't like odools dude there is west coast ipas there's hazy juicy ipas i've got some toasted oat oatmeal stout ipas in my fridge right now like there's so many options out there as well as non-alcoholic spirits and i just i think yours are amazing thank you and and i'll say actually that's a really good point i i didn't experiment with non-alcoholic alternatives my first year of not drinking for similar reasons it was like i didn't need anything to you know kind of get me off course and so i think that timing could be different for everyone but it's a really valid point bless you excuse me well we actually so at my restaurant we have we do have a spirit free menu that we've had for a couple years and i'll be honest i'm i'm kind of getting a new appreciation for that talking to you guys because when we started our spirit free menu it actually came out of a marketing idea where every january we always do like a health focused menu like one year we did a keto menu and the last few years we've really just leaned into doing a plant-based menu where we have like 12 specialty plant-based items for people you know hitting a reset in january so to go along with that a couple of years ago we said let's add a

01:01:56spirit-free section because so many people do dry january and we're thinking you know if we can't sell alcohol maybe we can you know instead of selling a three dollar coca cola we'll make a seven eight dollar mocktail and you know get some sales up but there's nothing wrong with that yeah yeah so that's kind of where it came out of from us but you know i guess i've never really thought about it so much in terms of you know people wanting to feel comfortable ordering something because you know while we certainly have coca colas and kombuchas on that menu we also have a seasonal spritz or a sage lemon tonic or something that someone could order and it wouldn't seem like they weren't ordering a cocktail it wouldn't be like i'll have a sprite please you know totally totally and and i love that night and i just i think that it's interesting it's like the the restaurants that we work with that have made it easy like they either will have you know it listed on the menu first and foremost oftentimes not calling it a mocktail but just maybe in a section that's like low and no one of our biggest partners has like a low and no section and you know it allows people to kind of dip their toe in that you know territory and it has the alcohol you know content of the drinks listed beside it but it's still not completely like throwing them into necessarily like a mocktail section and then you know we see a lot of success at places too that just offer non-alcoholic versions of the same cocktails whether it's a margarita or a gin and tonic and and i think it's you know been fun for a lot of places we've worked with to experiment with just these changes to the menus because i think what they've seen is that there is this huge customer base that actually was just ordering the diet cokes or the waters and you know it's it's great for the restaurants because it brings in more business so i mean sister just stephanie you just joined the show um she's also non-drinkers are willing to pay for cocktails beer and wine i feel super cheap when water is the only option yeah i think when we think of it strictly from a business perspective it is so smart to have the spirit free section because

01:03:57you know i think about too like you know if you have somebody who's normally just going to order a coca cola or something like that i have a lot of family members who are like super baptist and just do not drink alcohol at all so why sell you know a two dollar three dollar soda when you could sell you know double triple that and i think people there's a huge movement to help restaurant to support restaurants and like stephanie's saying like when you go out somewhere like i'm willing to spend money i want to spend money in your establishment and if i have to have water then there's a sound like i guess i'll drink water but i'm not trying to be cheap but you don't have an option for me to spend money here like i want to i'm willing to let's go but like you've handcuffed me yeah and so if you have that option for them then it's a yeah well give me that and i can't tell you we went to um i took my kids snowboarding a couple weeks ago and we were in lawrenceburg indiana the hotbed of lawrenceburg indiana um let me tell you we went to a pizza place a little local pizzeria and i was like do you have any non-alcoholic beer and she's like no we just have soda and i'm like all right i'll do water like there it is i guess they don't have that's not that is prevalent in lawrenceburg indiana but it might be someday listen we've got to get a naked lady sales rep up to lawrenceburg no we do we really do well that's that's another great segue sales reps in nashville if i'm listening to this and i own a restaurant and i'm like hell i want to try the naked lady products besides going to mare bowl and drinking naked lady products at my restaurant where how would people procure this how would they learn more about it how would they get to taste it let's give some plugs here yeah so um we as of monday will actually be distributed through litman brothers so you can purchase us through litman brothers um we have someone on our team

01:06:00that's going to be in nashville um at least every other week for a few days um swinging by places happy to do tastings but um you can also even just message uh me follow us at naked lady on instagram nkd ldy and you know if you're interested i'll make sure to get some samples in your hands these are i'm holding right now are my caroline these are caroline samples and i'm sorry to say but i will be taking them with me today these are carolines i'm i'm stealing uh mine are almost gone the samples i had almost gone so i will be ordering from litman brothers this week um i've had so much fun with my bartenders i was much fun tasting it because it's it's actually the product tastes good yeah it gets really high quality product and i appreciate that i mean it is so funny because i think like you know the demand is there because i think there's a lot of products in the category that don't taste good you know there's just there's an opportunity there this is what people want and i think and you know for us it's like we're happy with these products but to be honest like we really have this mindset similar to a lot of these non-op beers of continuous improvement like we're still working on things in the back end to continue to push the bar to improve these products to maybe even expand the product line eventually but um you know i don't know if it's ever going to taste the exact same to have a shot of jamison as it is naked lady but i also don't think that's necessarily the point i think you know for us it's just to make sure that people can have the cocktails they enjoy and love and i think we're pretty close so i think it'd be really cool if you did a naked lady vodka and just put water in it so it's so funny because it's like i think like with the tagline like make better bad decisions um we also did this run of t-shirts where on the back it said non-alcoholic vodka is water and we thought it was so funny but it was like kind of lost on people you know so we've really had to try to like manage the inside

01:08:00jokes as like marketing material um but but you're right it it would be water you know if you just but like and you sold it like what is this this tastes like water like it's really it's distilled 1200 times and it's it comes out it's as clear it is clear and as pure as water and it just like became a thing you're like oh no it's a bottle you can pour it in there but it's just water like that's what it is the profit margins would be ridiculous oh yeah the profits would be great great margins yes well i becca i'm so excited that you were able to join us today and thank you for sharing your story thank you for kind of everything you're doing for the community and i know i didn't get into some of the leadership that's involved with not taking your dream job and and the the risk of what you're doing and how you did it i'd love to get into some of the business side of what you did next time uh but yeah absolutely really um dry january this month if you're out there and you want to just kind of try something new if you're a restaurant you want to offer some of these offerings lemon brothers you can purchase there's a whiskey alternative there's a gin alternative as well as a tequila alternative um if somebody they can follow you on instagram yeah so um nk d ldy um is our instagram handle and then um drink nk d ldy.com is is our website um you can go to that to find more information um you can send us messages there i'm i'm always pretty responsive on both um email and on the instagram so um sales rep for this area if you were to have a representative who's going to come to town who would that be that'll be carrie cassler who um i believe so she is with us i don't know specifically who at litman brothers will be

01:10:02assigned but carrie on our team carrie cassler she's met a lot of folks in nashville already and that would be you can reach out to her at carrie at alt distilling that's alt distilling.com and how do you spell her how do you spell carrie c a r r i e so it's carrie at alt distilling.com okay so just wanted to get everybody out there if you're listening she's like i want to check out their stuff litman brothers you can contact them or you can contact carrie at alt distilling.com and um this is not the last we're going to hear from you i know that you guys are going to be you're going to take over nashville by storm i love what you're doing and um again happy new year to you and your uh fiance congratulations when you guys getting married is that an appropriate question you know it's it's he asks me the same thing i i've been a little busy with the business but i think maybe one day i don't know if there's like no we're gonna it's a spring wedding we're excited i don't know that's a good thing the joke is that i realize that i wanted to be proposed to you more than i wanted to plan a wedding so once i nothing worse than planning a wedding it's such a headache satisfied right now so we'll see well good never mind i'm not going to ask any more inappropriate questions no anything's fine all right well thanks again for joining us thank you happy new year all right happy new year guys take care all right thanks again becca gardener for joining us on nashville restaurant radio i also want to remind you guys that we are still doing our contest through the 15th that we are going to be entering you in for a contest for preds tickets all you have to do is contact a sponsor jason alice was on the show from super source not long ago and he has offered if you call him and you set up before the 15th he will give you your first order of chemicals for free that's the biggest order you're going to do that is a huge huge discount and he's looking for you to give him a call here's what

01:12:03you got to do guys you got to let them know that you heard him on national restaurant radio and if you've called anybody in the past month make sure that you dm me at brandon underscore nrr and let me know that you have contacted a sponsor whether you use them or not just contact them let them know that you listen that you heard about them and you want to learn more that's all you have to do there's no commitments it's not if you sign up for a sponsor it's all you have to do is just call them so we are excited we're starting this new year off hoping to set you up with amazing people that can set you up for success again these are not only just people that pay to be sponsors they're people that i've vetted that we work with that i guarantee you will be an amazing experience that is my goal through this podcast is to ensure that you guys are running better more profitable restaurants and we're doing it in an equitable way that that helps everybody so we're really excited to partner with these folks they're not only just vendors they're people that want to make your business better so thank you guys so much for listening today and hope that you guys are being safe out there and uh love you guys bye